Next Big Thing: Kate Nash
Once again, my husband calls it: Kate Nash is The Next Big Thing among fans of musicians like Lily Allen, Amy Winehouse, and The Pipettes. How does Marcus know these things? Because he is always following Michael Stephens' third trend/rule: Scan The Horizon. He listens to the BBC's digital radio station, 6 Music, and finds great stuff. In the last year alone, he's introduced me to the four artists previously mentioned, plus Peter Bjorn & John, The Fratellis, Kaiser Chiefs, Mark Ronson, and Dan le Sac vs. Scroobius Pip. Whew! I have then gone on to order music by most of these artists for my library system, where they are -- surprise! -- quite popular. These are artists who get very, very little airplay on American radio stations, and yet their CDs are circulating like mad. How do you Scan The Horizon? I have Marcus Slade (that'd be my husband. Call for rates if you desire his consulting services.), WXPN, NME, Pitchfork, and the surprisingly forward-thinking musical guest choices on shows like Conan & Jimmy Kimmel.