Pop Goes the Library

Using Pop Culture to Make Libraries Better.

by Sophie Brookover, Liz Burns, Melissa Rabey, Susan Quinn, John Klima, Carlie Webber, Karen Corday, and Eli Neiburger. We're librarians. We're pop culture mavens. We're Pop Culture Librarians.

2008-03-26

Wednesday Night Lights: Business Cards

This might be a bitter subject. I know it has been at places I've worked. Some people get business cards, some people don't. Sometimes the people who get cards don't even need them, or get so many more than they'd ever need. I know I've worked at places where I've made my own cards since I knew I was going to be out meeting with customers/clients. Now, I constantly forget to bring cards with me when I go to places (when it would be very worthwhile for me to bring cards since I'm going to conferences and meeting people for the first time).

Business cards are a funny thing. In some ways I almost feel they are a relic of the past. Handing someone a piece of paper with contact information on it seems old-fashioned when some days it feels that everything we do is online. Shouldn't I be able to send my information from my phone to yours? Or give you a URL (that's easy to remember) that you could connect to later on? Or maybe hand you a little patch you could stick to your skin and get all my info? OK, that last one was a little far-fetched. In some ways though, handing someone that piece of paper is the ideal way to give them information about you.

Business cards are a funny thing. You want to get enough information on them to be memorable, but not so much to be stifling. Someone should be able to glance at your card and read everything on it in that glance. So you can't get too crazy. These days, a name, place of work, and e-mail address might be enough. A phone number and address are good, too, as there are still people out there who do not use the Internet (and therefore will not see this post). I've had a well-known author politely rake me over the coals twice through my lack of providing non e-mail contact information. My work card is almost a little busy and my publishing card is almost a little bare.

The great thing about business cards is that there are countless examples out there to look at. You could easily build a program around creating a business card and have people bring in ten business cards each. I know that there are people who discourage using perforated business card sheets to create cards, but in a pinch I think they work well. And there are a lot of software programs that work with these sheets so people can design their own.

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