Pop Goes the Library

Using Pop Culture to Make Libraries Better.

by Sophie Brookover, Liz Burns, Melissa Rabey, Susan Quinn, John Klima, Carlie Webber, Karen Corday, and Eli Neiburger. We're librarians. We're pop culture mavens. We're Pop Culture Librarians.

2009-04-22

See Sophie and Liz B Sign Their Names

And we do it well. We've had years of practice.

Are you going to the NJLA Conference next week? You have not one, but two, opportunities for the Sophie & Liz B show (the short version and the long version.)

The short version: Sophie Brookover and I sign our book, Pop Goes the Library: Using Pop Culture to Connect With Your Whole Community on Tuesday, from 3:30 to 4:30

The long version: Our presentation Wednesday, from 11:30 to 12:20:

Pop Goes the Library: Public Relations Tips & Tricks to Connect with Your Whole Community "If you buy it, will they come? What do you do with the popular materials your patrons request? Get serious about marketing and promoting your pop culture collections! Learn about internal as well as external marketing, create a PR campaign for local stakeholders, and develop & execute a pop culture advocacy plan to make your collections and programs really POP @ your library!" Sophie Brookover, Eastern Regional High School, Voorhees, NJ; Elizabeth Burns, NJ State Library, Library for the Blind and Handicapped.

See you there!

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2008-11-25

Pop Goes the Book: Angelina Jolie

Are New York Times writers reading Liz's & my book?

From a recent article about Angelina Jolie and her Carefully Orchestrated Image (which, if she is looking for a supporting band name, in case this whole international film superstardom doesn't work out for her, Her Carefully Orchestrated Image would be a great one. You can have that one for free, Angie!):

While all celebrities seek to manipulate their public images to one degree or another, Ms. Jolie accomplishes it with a determination, a self-reliance and a degree of success that is particularly notable. The actress does not employ a publicist or an agent. The keys to her public image belong to her alone, although she does rely on her longtime manager, Geyer Kosinski, as a conduit.

[...]

But more recently, she has emphasized her philanthropic work, and her growing family. Ms. Jolie, with Mr. Pitt, now has a clan of six. There are three adopted children — Maddox, Pax and Zahara — and three biological children: Shiloh and the twins, Knox and Vivienne.

But she cut a very different, wilder figure in Hollywood during her marriage to the actor Billy Bob Thornton. After their divorce in 2003, Us magazine asked Ms. Jolie if she would agree to an interview and be photographed. According to two people involved, she declined — but then offered the magazine another photo opportunity. Ms. Jolie informed it what time and place she would be publicly playing with Maddox, essentially creating a paparazzi shot.

The resulting photo, the origin of which was not made public to Us readers, presented Ms. Jolie in a new light — a young mother unsuccessfully trying to have a private moment with her son.
Meanwhile, here's what we wrote, about a year ago:

Pop culture is overflowing with examples of people who successfully combine advocacy, marketing, and public relations -- they're called celebrities. Few celebrities acknowledge or admit the degree to which they create their own "spin," and not all do it well. And, of course, while celebrities can spin, they cannot control the media [though that NYT article puts the lie to that assumption]. What they can do is decide how and when to release photographs (Suri Cruise's Vanity Fair cover) and give smartly timed interviews in magazines like InStyle, Us Weekly, and People.

Look at Angelina Jolie: In the early 2000s, she was Hollywood's "wild child", giving interviews about her bisexuality and fondness for S&M (Lindsay Lohan looks tame by comparison!). Now, Jolie is the beloved mother of a growing family, giving interviews about playdates and humanitarian issues. We're not saying that Jolie is not a loving mother or a dedicated worker for various causes, just that she recognizes how the public reacts to the story of her happy family. With each additional child she has, by adoption or birth, Jolie tells a story about how that child entered her lief and how that child adds to and completes her family. This involves advocating and marketing an element of herself that the public reacts to favorably. As for public relations, open almost any popular magazine and you'll see a photo of Jolie as a proud mother walking her smiling child to school or with her children playing contentedly together on the beach. If Angelina Jolie can do it, so can the library. [p.63-4]
Indeed. Perhaps ALA could schedule an advocacy @ your library preconference with Ms. Jolie the next time we're in New Orleans for Annual?

Cross-posted at Pop Goes the Library's book blog, which we'd love for you to read. (The blog and the book, that is.)

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2008-11-11

Book Winners!

Thanks to all of the people who entered our impromptu book giveaway contest! Across comments to both blogs we had a total of 13 viable entries, so I used a random number generator to produce the following results (drumroll, please):

#5: Loonstone
#6: Julia
#11: Peter Alsbjer

Come on dowwwwwwwn! Or, really, just send your snailmail particulars to popgoesthebook[at]gmail[dot]com. I'll mail your books out over the weekend.

Thanks once again to all of our lovely contestants, and fear not! We will be holding another contest in weeks to come. This one will be decided based on feats of pop strength, not chance!

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2008-11-07

Review Copies Out The Door

Liz & I hope you're following the progress of our book, Pop Goes the Library: Using Pop Culture to Connect With Your Whole Community, at the book's blog, but I thought it'd be fun to cross-post a little bit about some book-related updates.

This is a photo of some of the review copies we sent out recently. But wasn't the book published in August, you ask? What took you so long? Well might you ask! There's a story, of course, which you can read here.

We've got 3 more comp copies to give away -- if you want one, leave a comment, and we'll pick three random commenters to receive one, signed by Liz & me! Ready? Go!

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2008-08-01

Fun Friday: Presenting Pop Goes the Library -- The Book!


Cover Art
Originally uploaded by sophiebiblio
What is more fun than opening your front door to find a box full of 15 perfectly packed copies of the book you wrote with one of your best friends and favorite colleagues? Not much, I'll tell you.

Liz & I are so proud and excited to share Pop Goes the Library: Using Pop Culture To Connect With Your Whole Community with you all. We've got a special blog about the book over here, and a wiki set up to keep all of the many, many links from the book up to date for you (good gravy, we are learning to use MediaWiki at last -- hold us).

We've also set up a Group & photo Pool in Flickr, because we want to see you reading, using, and otherwise interacting with the book. Please join us!

You can also track our updates on Twitter, and we're setting up a Page on Facebook, so you can become a Fan of the book, should you be so inclined -- I'll update when it's ready to go.

The official publication date is August 11, but of course, you (or your library) can pre-order the book anytime directly from our publisher, Information Today, or from Amazon, B&N, or the book wholesaler of your choice. (I think our royalties are highest when you buy direct from Information Today, though. I'm just saying.)

We keep IMing each other and saying things like, "It's real!?" "I KNOW!" "Whoo!" We won't be able to high-five in person until September, but it will be the high five heard round the world, you can be sure. We'll get Carlie to take a photo, and then we'll post that to the Flickr Pool.

We couldn't have done this without support from our families, friends, co-bloggers, colleagues, and readers, so thank you. Yes, you! You helped make this possible.

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