Pop Goes the Library

Using Pop Culture to Make Libraries Better.

by Sophie Brookover, Liz Burns, Melissa Rabey, Susan Quinn, John Klima, Carlie Webber, Karen Corday, and Eli Neiburger. We're librarians. We're pop culture mavens. We're Pop Culture Librarians.

2008-05-26

Mr. Nostalgia and Little Miss Back Again


OF COURSE you remember Mr. Men. And Little Miss. Tiny, square paperbacks on a rack in the grocery store's impulse zone. You had to have one every single time you went to that grocery store, too. And maybe your mom started taking you to Price Chopper instead because they didn't have a Mr. Men rack for you to whine about, so you never got that copy of Mr. Muddle until years later, when chasing your other lost childhood dreams on eBay, when you thought to look for Mr. Muddle, but eBay only had cookie cutters, because of course the damn things are still in print after all these years! So you remember Mr. Men.

The 43 Mr. Men books and the 30 Little Miss books haven't actually been continuously in print since they were first published starting in 1971, but they have come back several times in support of various television treatments over the years. The second to last time this happened was in the late 90's, when a pretty lousy Mr. Men and Little Miss show was produced by French children's animation studio Dargaud-Marina, shown on Britain's Milkshake! kid's show block, and then localized for the US and brought into local syndication in the US in 1997. That show wasn't very widely aired in the US, but it was enough to bring the books back into print, just in time for the new parents of the oughts who loved the books as kids in the 70's to see them on impulse racks and buy them for their own kids, finally achieving closure on those old price chopper wounds.

It appears that the closure market has been enough to keep the books in print for the past 10 years. In the meantime, Adam Hargreaves, the son of original author Roger Hargreaves, has kept the series going a bit, creating 6 new Mr. Men and 7 Little Misses, many of them odd promotional tie-ins, such as Mr. and Little Miss Birthday, created for the 35-year anniversary of the first Mr. Men book, which Adam was also responsible for as a little kid when he asked his dad what a tickle looked like.

And now, another new cartoon based in the Mr. Men and Little Miss universe has arrived, and this time, it's really great. The Mr. Men show is produced by Renegade Animation, producers of the quite wonderful and underappreciated Hi Hi Puffy AmiYumi, which attempted to introduce the completely awesome japanese girl rock band PUFFY to US audiences with some success. Renegade also developed the very strange live action / animation hybrid telefilm Re-animated, which spun off the not-exactly-beloved Out of Jimmy's Head. Renegade does a lot of work in Flash, which allows them to cut out overseas tweening studios and produce whole shows in house. Their New Mr. Men show is vibrant, stylish, well-written and fun, and while they may be playing just a little fast and loose with the canon, they've added some fun new ideas into the show. For example, each character now comes complete with a catchphrase ready to infiltrate elementary school conversations; Mr. Bump's expletive of choice is 'Poopity-poop!', and Mr. Rude's catchprase is "You want X? I'll give you X! *loud fart*." The new show also features an awesome title song, which is reminiscent of the awesome theme song from Lauren Child's wonderful Charlie & Lola, written by Søren Munk and Tom Dyson of Northwood.

The new show's sketch comedy format and clever expansion of the already-strong property make for a very funny cartoon, and the show's official blog shows why; the team is taking the property and the funny very seriously, and it's clear that they are engaged in putting out a great product. They're also soliciting ideas from fans in the comments of their blog, and with the perennial appeal of these characters, a Mr. Men and Little Miss character design contest could be a pretty cool library craft program for kids and a hearty does of nostalgia for gen X parents.

As Mr. Nervous says, I think this is the end.

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2 Comments:

  • At 6:00 PM, Blogger Sophie Brookover said…

    I love the idea of a Mr. Men and Little Miss What-Have-You nostalgia craft. Public libraries have all kinds of great programming for kids, but why not actively court the parents of those kids? A library could do a set of programs for Gen X parents (and, let's be fair, non-parents) that could run parallel to their kids' summer reading programs. Brilliant.

    Also, we are big Charlie & Lola fans, so thanks for the link to the show's theme song! To be honest, until this week, we'd only ever read the books, and now Nell is totally entranced by the show.

     
  • At 11:41 PM, Blogger eli said…

    You know, I forgot to mention the great and lively Mr. Men Show Blog! They're actually soliciting ideas from their readers for new characters, so the best ideas to come out of a program might even make it on to the show!

    We are Charlie & Lola fans here too. 'But excuse me that is my book' has been my 2-year-old daughter's choice every night for almost two long weeks... I'm very ready to move on to something else.

    However, there is a line in there where Charlie tells Lola "This is a library, you have to be quiet!". 6 year old nemo always adds incredulously, "no you dont!" =)

     

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