Wednesday Night Lights: Typefaces
I know. You're reading that headline and saying, "Oh yeah! Typfaces baby!" (you gotta say it like Joe from Family Guy) Mm hm. Good stuff. You know, kerning, weights, styles, character sets, ligatures, serifs, etc.
OK, I'll admit that at this point I imagine your eyes glazing over (except Aaron Leis if he's out there). But trust me, this will be interesting. Today I purchased a typeface for the first time. Normally, when looking for new fonts and typefaces, I go to Da Font and download stuff. But today I found a typeface that's pretty amazing, and will only be available for purchase. So I bought it.
The typeface is called Restraint and it was designed through the collaboration of an artist and a type designer. When you go the font's page, you'll see a lot of ornamental, scroll work. That's part of the font. You can see a detailed explanation of the font and how to use it here. So not only do you get a cool font that connects its letters together with "squiggles and curly bits," you also get a whole set of those squiggles to do design work.
I've been interested in branching out design concepts for my publishing life, so I went out and found some typography blogs. I've also been reading Chip Kidd, who is an extremely book cover designer (i.e., JURASSIC PARK and THE ROAD) who has written a few novels. Typographica provides detailed write-ups of fonts and gives reviews of them. This is where I first saw Restraint. I Love Typography is a cool blog that also talks about type and design. Recently there was a post about the process of designing a typeface.
So what's interesting about this? We all use typefaces and fonts every day, and most of the time I'm sure you don't give much thought to the face that someone designed it for a particular purpose. For me, this is the most fascinating thing about Kidd's novels (THE CHEESE MONKEYS and THE LEARNERS, both extraordinary examples of book design). Kidd breathes life into the world of graphic design through his protagonist Happy. Through Happy, Kidd puts his statement out into the world about how much thought goes into, for example, the design of the doublemint gum package. Or the Fed Ex logo (you know there's an arrow hidden in the logo, right?).
So, here's what you do. You're going to have a book discussion. Get a bunch of books with cool cover design. You're not allowed to know anything about the books. Judge the book BY ITS COVER. Then play the game of everyone creating imaginary stories (just quick, like 20 words) to go with the cover image. After everyone's done, vote for the favorite, then read the jacket flap so that people know what the book is actually about. Alternately, you can fly me to your library to give a talk on book design and how the cover image is at least as important as the contents.