Before I changed careers to become a librarian there was one thing I could count on every Monday morning and Friday afternoon—someone would be talking about weekend sports around the water cooler. But since I became a librarian, first in an academic library and then in a public library, I noticed that my colleagues rarely mentioned the “F” word, by which I mean “Football”. This morning as I was weeding old magazines and journals at home I came across an issue of Booklist from 6/1/06 and 6/15/06 in which columnist Will Manley of The Manley Arts: The Worried Librarian writes, “In my role of chief worrier of the world, it’s important for me to avoid worrying about trivial things. For instance, I don’t care who wins the Super Bowl or the World Series. I will leave the worries of spectator sports to those who have a psychological need to assign some sort of cosmic meaning to games involving balls of various shapes and sizes.”
Fellow Librarians, this kind of attitude is a difficulty. It is especially important to care about sports if you are attempting to attract male readers. According to research from Neilsen Sports “over 60% of American households say that they have a football fan”. When I worked as a youth services librarian I once asked some middle school boys to help me make a book display. They were unenthusiastic until I told them I wanted to do a display about sports. Their eyes lit up and they buzzed about in the stacks selecting books “that kids would like about basketball, football, hockey…” When I was a young adult librarian the books I put on display about sports flew off the shelves. Sports books displays work.
February is Super Bowl time and also the beginning of Black History Month. Yesterday in the NFC and AFC title games history was made as two African-American head coaches go to the Super Bowl for the first time, Lovie Smith of the Chicago Bears and Tony Dungy of the Indianapolis Colts (Read more at Superbowl.com). Create a book display. And if you are a night-owl there is some fantastic tennis going on down under at the Australian Open, live on ESPN2 in the wee hours of the morning. Perhaps create a display featuring books about the country of Australia, tennis and Australian writers?
Even if you are a librarian who does not care about sports (and I know there are many librarians who do care about sports) bear in mind that many of your patrons are sports fans.