Pop Goes the Library

Using Pop Culture to Make Libraries Better.

by Sophie Brookover, Liz Burns, Melissa Rabey, Susan Quinn, John Klima, Carlie Webber, Karen Corday, and Eli Neiburger. We're librarians. We're pop culture mavens. We're Pop Culture Librarians.

2006-08-11

When Did You Last See A Movie In A Theater?

Thanks to IMdB, I came across an article in the LA Times: Far Removed from the Multiplex.

This article talks about the ways that teens and young adults approach movies in theaters differently from other age groups, and about the technology shifts that help these teens watch movies differently.

For example: Going to movies at theaters still has appeal, particularly for younger teens, but among respondents ages 21 to 24, 56% said they wanted to see the new movie at home, and only 9% said they would rather travel to a theater.

I don't know if this is a price thing or if it's an indication that we're becoming more and more insulated--that it's harder to have those kinds of big planned moments that connects a large portion of society. I remember reading once that during the series finale of M*A*S*H, sewer systems up and down the East Coast were overtaxed because everyone was using the bathroom during commercial breaks. I doubt something like that could happen nowadays. I'm not saying that this is a good or bad thing, but it's something to think about.

The article also cites some interesting technology tidbits: Nearly half (47%) of respondents ages 12 to 17 say they would watch a movie on a PC, well above the interest in doing the same on a cellphone (11%) or video iPod and similar devices (18%). A similar share of those 21 to 24 said they would watch movies on a computer, although they are much less willing to do the same on a cellphone (6%) or video iPod (7%).

I think this poses something for us librarians to think about, since we can see that there's definite interest in using technology to see movies. Wouldn't it be great if the movie industry would allow new releases to also be available on DVDs or digital downloads, that were only available at your library? I could see how this would be a nightmare for librarians, but imagine what a huge change that would be for libraries: we would be at the forefront of people's minds when it came to entertainment.

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1 Comments:

  • At 9:15 AM, Blogger Jaina said…

    Four words to get people back in the theater: SNAKES ON A PLANE.

     

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